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How to explain an idea: a mega post

markpollard.net · 3,827 words · saved by 1 readers

What's an idea? What sorts of ideas are there? And how to explain them once you have them?

Ideas are your oxygen If you studied accounting, you’d leave your first week knowing what the concepts “debit” and “credit” are. And, if you entered the career of accounting, you could only do so with intimate knowledge of these two concepts. People can enter advertising careers without ever knowing what an idea is. Or how to define what the word “idea” means. Or how to have ideas. Or how to explain an idea once they have one in hand. Some people can sustain long careers through their personalities alone. And by playing a game of, “Well, if we all don’t know then who’s to know?” If you do crea

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