Hannah Lee
I’m interested in how creative work is used to start conversations and ask meaningful questions about the world. Since graduating, I’ve worked at places that foster critical thinking, celebrate experimental and strategic ideas, and value articulation. I feel the most fulfilled when I make things that have their feet on the ground—rooted in, and contributing to, the world at large. Be well. Do good. Don’t overcook it. Say hello! Nothing in your cart. Take a look at the shop →
A brand transformation for Saje, a Canadian health and wellness brand, focused on using the natural power of plants to address modern discomforts. The new design system highlights the brand’s signature brown bottles, adding meaning and ownership to its identity. We used browns, greens, and jewel tones to reflect boldness, incorporating Rx-inspired visuals and prescription bottle labels to better showcase the products. The approach is editorial, candid, and raw, replacing the typical zen aesthetic with a refreshing sense of humour and modern sensibility.
Explore this link on the map →related reading
- 101 Design Rules | COLLINSwearecollins.com
- Adam Ho, I.S.P. — Independent Studio Practiceadamho.com
- May-Li Khoe on pulling inspiration from the physical world in digital designnotion.so
- It's Nice Thatitsnicethat.com
- Craft, engineered · wildcraft.wild.as
- Stop Thinking in Archetypes, Start Building in Genresfatemaraja.substack.com
- Brand Illustration Systems: Drawing A Strong Visual Identity — Smashing Magazinesmashingmagazine.com
- Koto, an international creative agency building impactful brandskoto.com
- Great Brands Feel Different — Here’s Why | by Fabian @ Overstory | Mediummedium.com
- wild. creating digital products for brands.wild.as
- New Age, Old Tricks | PORT Magazineport-magazine.com
- Brand Illustration 101: Visualizing the Narrative | Toptal®toptal.com