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The Power User Curve: The best way to understand your most engaged users at andrewchen

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[Today we have an essay on one of the common frameworks we use to analyze investments at Andreessen Horowitz: The Power User Curve. I worked closely with Li Jin, a partner on the investing team, to collect our ideas into this essay which she wrote. You can follow @ljin18 on Twitter for more thoughts. -Andrew] The importance of power users Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network. In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. All companies want more power users, but you need to measure them before you can find (and retain) them. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings. Since companies need a richer and more nuanced way to understand user engagement, we’re going t

The Power User Curve: The best way to understand your most engaged users at andrewchen andrewchen --> Andrew Chen Archives Subscribe · Featured · Recent · The Cold Start Problem 📘 Dear readers, I have moved to Substack and I will be writing here from now on: 👉 andrewchen.substack.com In the meantime, I will leave andrewchen.com up for posterity. Enjoy! The Power User Curve: The best way to understand your most engaged users 0 comments --> [Today we have an essay on one of the common frameworks we use to analyze investments at Andreessen Horowitz: The Power User Curve. I

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