✳flâneur — a map of the web's best reading

Indian Graphic Design?. What do we mean when we say ‘Indian’… | by Amogh Bhatnagar | Medium

medium.com · 2,107 words · saved by 1 readers

The implications of the word Indian put next to Design are hard to gauge. With all the diversity of languages, costumes, customs, art forms, and by corollary, the popular cultures that we have in India, the idea of an Indian house style becomes almost impossible to picture beyond the cliche. The “high” design and the “low” run parallel to each other but also cross paths time and again, and it becomes hard to separate the authentic and the ‘kitsch’. The idea of authenticity itself becomes questionable, because especially in communication design, the product is often not tangible, but instead a representation of an idea. So what is this idea of India that we are, or we should be, simulating in our design? Is it the India of the North Indian Trucks, with their elaborately detailed type and tigers and eagles? Or is it the India of the South Indian Lorries which are decked up in stylised florals? Is it the calendars of Raja Ravi Verma and others which Jyotindra Jain curated and documented?

Indian Graphic Design? What do we mean when we say ‘Indian’ graphic design? Is it the idea of designing for India, designing in India, or design from India? Amogh Bhatnagar 9 min read · Jul 10, 2020 -- Listen Share Press enter or click to view image in full size Dusclaimer: This is a ‘self-aware’ visual The implications of the word Indian put next to Design are hard to gauge. With all the diversity of languages, costumes, customs, art forms, and by corollary, the popular cultures that we have in India, the idea of an Indian house style becomes almost impossible to picture beyond the cliche. Th

Explore this link on the map →

saved by

related reading