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Brand strategist and advocate Malika Verma on challenging the romanticization of handmade craft – The Creative Independent

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Brand strategist and craft advocate Malika Verma discusses the effects of consumer choice and the valuation of handmade labor in the global market

On challenging the romanticization of handmade craft Prelude Malika Verma brand strategist, craft advocate Malika Verma is a brand strategist and craft advocate whose work is centered on future narratives within craft and design. She is the founder of Border&Fall, an agency and culture lab focused on shifting perceptions of the handmade, with expertise in “Made in India.” Her work explores the intersections of labor, authorship, and aesthetics in craft traditions, with a focus on the karigar as a central figure in shaping India’s design future. She is a contributing editor for Architectural Di

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