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Design in the Era of the Algorithm | Big Medium

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This is the prose version of a talk I gave at several conferences in 2017, including An Event Apart, Mind the Product, and Pixel Up!. It riffs on ideas I first explored in my article Systems Smart Enough To Know When They’re Not Smart Enough. What shall we make? This talk is about what’s coming next for us as designers. What’s the work ahead for us, and what’s our role and responsibility in this future? Designing for what’s next is what my studio Big Medium does. For the last decade, that focus has meant that much of our work has centered on multidevice design. In particular, our projects have explored all the possibilities unlocked by mobile, but we’re starting to see some new trends emerging. Mobile, of course, has been the driver for the last decade of design and technology. So it’s probably unsurprising that another way to ask “what shall we make?” is… Now that mobile has saturated the world, what’s the next thing that will similarly transform our culture as well as the work of des

--> This is the prose version of a talk I gave at several conferences in 2017, including An Event Apart , Mind the Product , and Pixel Up! . It riffs on ideas I first explored in my article Systems Smart Enough To Know When They’re Not Smart Enough . Download the slides What shall we make? This talk is about what’s coming next for us as designers. What’s the work ahead for us, and what’s our role and responsibility in this future? Designing for what’s next is what my studio Big Medium does. For the last decade, that focus has meant that much of our work has centered on multidevice design. In p

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