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Behind the Scenes: Kyuhee Baik on the Depth for Success in Building a Brand — sabukaru

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Last year, sabukaru sent its Editor-in-Chief, Bianco to Seoul to tap into the city’s creative networks and bring more of its voices to our platform. One of the people we met was Kyuhee Baik, a cultural figure deeply tapped into Seoul’s creative scene. Bianco and Kyuhee first crossed paths back in 2018, working on a cultural research project. Since then, they’ve stayed connected. With her extensive knowledge in the subculture industry and far-reaching network, Kyuhee is one of those people in Seoul you don’t just meet—you learn from. She works less like a traditional agency and more like a one-person creative hitman - collaborating only on projects that fit her taste and values. With a background in anthropology and notable experience with brands like adidas,  Stussy, Supreme, and Nike she is central to Asia’s shifting cultural landscape. We’re proud to welcome her to sabukaru. Follow Bianco and sabukaru as we dive into her world: Brand director, marketing strategist, the plug, trend an

Last year, sabukaru sent its Editor-in-Chief, Bianco to Seoul to tap into the city’s creative networks and bring more of its voices to our platform. One of the people we met was Kyuhee Baik , a cultural figure deeply tapped into Seoul’s creative scene. Bianco and Kyuhee first crossed paths back in 2018, working on a cultural research project. Since then, they’ve stayed connected. With her extensive knowledge in the subculture industry and far-reaching network, Kyuhee is one of those people in Seoul you don’t just meet—you learn from. She works less like a traditional agency and more like a one

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