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John Lie on Korean Popular Culture and Soft Power - Asia Experts Forum

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John Lie is C.K. Cho Professor of Sociology at the University of California, Berkeley. His most recent books are The Dream of East Asia: The Rise of China, Nationalism, Popular Memory, and Regional Dynamics in Northeast Asia (Association for Asian Studies, 2018), and K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea (University of California Press, 2015). Following the Olympics in Pyeongchang, much attention has been directed toward South Korea’s cultural influence in Asia and beyond, a phenomenon often referred to as hallyu. When did South Korea’s popular culture become a global phenomenon? South Korean pop culture (Hallyu) began to become a global phenomenon in the late 1990s. In particular, South Korean dramas became popular in Japan and eastern and southeastern Asian countries from around 2003. The spread of South Korean culture came in part because the South Korean culture industry and government tried to export its products, expand their influence, an

John Lie is C.K. Cho Professor of Sociology at the University of California, Berkeley. His most recent books are The Dream of East Asia: The Rise of China, Nationalism, Popular Memory, and Regional Dynamics in Northeast Asia (Association for Asian Studies, 2018), and K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea (University of California Press, 2015). Following the Olympics in Pyeongchang, much attention has been directed toward South Korea’s cultural influence in Asia and beyond, a phenomenon often referred to as hallyu . When did South Korea’s popular culture

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