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'It’s like a cult': How online perfume communities are shaping the fragrance industry  - Glossy

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The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.

'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossy --> 'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossy Loyalty & Community ‘It’s like a cult’: How online perfume communities are shaping the fragrance industry Facebook Twitter LinkedIn Reddit By Emily Jensen Sep 16, 2024 When Funmi Monet began her perfume- and beauty-focused TikTok in 2020, she drew upon her past work at a department store fragrance counter to offer perfume recommendations to her audience. The Dallas-based

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