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Tumblr Is Everything - The Atlantic

theatlantic.com · 3,592 words · saved by 1 readers

The soft, sad freaks on an unprofitable website claimed victory in the battle for the internet’s soul and defined the worldview of a generation.

The CEO of Tumblr—a social platform that was once worth more than $1 billion, and in its time was among the internet’s most popular and talked-about cultural spaces—quietly worked his last day on January 21. The company has not explained Jeff D’Onofrio’s departure, nor even referenced it publicly; I learned about it incidentally, several weeks after speaking with him, in a “wanted to let you know” email from a company spokesperson. Five days after that, Matt Mullenweg, whose company, Automattic, now owns Tumblr, emailed me to say that he wasn’t planning to “make a big deal out of it” in defere

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