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There is No General Public: Starting with Audience for Stronger Science Communication Plans | by Aaron Huertas | Science Communication Media | Medium

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When people say they want to reach the “general public,” I have to admit that I tend to grimace just a bit. General publics are a squishy concept and massively general audiences can be hard to reach with any science communications effort, especially one with limited resources. It’s much more effective for science communicators to focus on specific audiences, instead. And there a few key questions science communicators can ask themselves when embarking on the first phases of a project to figure out who their audiences really are and how they can reach them. The post below covers how I tend to approach identifying an audience and planning a science communications campaign designed to effectively reach them. In addition to the post, I’ve also created a Google spreadsheet planning template with examples. You can download them as a PDF, too. So many of our assumptions about communication are still grounded in the old world of big, legacy broadcast and print media. Until the digital revoluti

There is No General Public: Starting with Audience for Stronger Science Communication Plans Aaron Huertas 16 min read · Jun 9, 2016 -- Listen Share When people say they want to reach the “general public,” I have to admit that I tend to grimace just a bit. General publics are a squishy concept and massively general audiences can be hard to reach with any science communications effort, especially one with limited resources. It’s much more effective for science communicators to focus on specific audiences, instead. And there a few key questions science communicators can ask themselves when embark

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