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We Are All Platform Urbanists Now – Mediapolis

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The ‘Age of the Platform’1 – or perhaps, more colloquially, “the uberisation of everything” is now well advanced. The successful execution of platform strategy by the world’s dominant global digital platforms – now simply known as GAFA (Google, Amazon, Facebook, Apple) – has left management consultants everywhere championing the platform business model as a new blueprint for competition. Any company, big or small, incumbent or disruptor, will read up on platform strategy in an effort to scale. Public institutions, too, are being urged to adopt the ‘Government as a Platform’ (GaaP) playbook in order to create public value for coming generations. When we consider the platform through its underlying business strategy or ‘platform-play’, we move beyond understanding platforms as individual companies, or bright, colourful and somewhat addictive apps. And indeed, seen in this light, the mighty influence of platforms appears more troubling. Platforms are now theorised as noxious markets; mon

The ‘Age of the Platform’1 – or perhaps, more colloquially, “the uberisation of everything” is now well advanced. The successful execution of platform strategy by the world’s dominant global digital platforms – now simply known as GAFA (Google, Amazon, Facebook, Apple) – has left management consultants everywhere championing the platform business model as a new blueprint for competition. Any company, big or small, incumbent or disruptor, will read up on platform strategy in an effort to scale. Public institutions, too, are being urged to adopt the ‘Government as a Platform’ (GaaP) playbook in

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