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IKEA效應讓你不小心越買越多、還順便吃了一盤肉丸！3面向解析奇特購物體驗｜數位時代 BusinessNext

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以肉丸、DIY家俱和品牌型錄聞名的IKEA，其成功的背後是採取哪一種銷售策略，為顧客帶來超療癒的消費體驗？

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