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Divergent vs convergent thinking: What's the difference? | Mural

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Divergence and convergence is a problem-solving method that emphasizes empathy, experimentation, and iteration. It is a human-centered design approach that focuses on understanding people's needs, behaviors, and motivations to design creative solutions that meet those needs effectively. This problem-solving process cycles between expansive and focused thinking to better understand problems people face and develop a solution. Coined by psychologist J.P. Guilford in the 1950s, these cycles of thinking provide the structure for this iterative design thinking process. In this article we’ll define divergence and convergence, provide examples, walk through each stage, suggest free templates you can use to try it out, and provide tips to help you get the most out of the creative process. Divergence and convergence are like the inhale and exhale of the design thinking process. Divergence creates space and possibilities, while convergence brings focus and direction. Designers move back and fort

Divergence and convergence is a problem-solving method that emphasizes empathy, experimentation, and iteration. It is a human-centered design approach that focuses on understanding people's needs, behaviors, and motivations to design creative solutions that meet those needs effectively. This problem-solving process cycles between expansive and focused thinking to better understand problems people face and develop a solution. Coined by psychologist J.P. Guilford in the 1950s, these cycles of thinking provide the structure for this iterative design thinking process . In this article we’ll define

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