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‘This Protocol Is Brought to You By': An Onchain Model for Web3 Advertising – Variant

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Crypto has always been reluctant to use advertising as a business model. But web3 ads don’t have to mirror their web2 counterparts.

‘This Protocol Is Brought to You By': An Onchain Model for Web3 Advertising – Variant ‘This Protocol Is Brought to You By’: An Onchain Model for Web3 Advertising Three potential directions for web3 advertising June 30, 2023 by Mason Nystrom --> Crypto has always been reluctant to use advertising as a business model. Ads in general can stir up negative associations for many internet consumers. Web2 tech giants milk user data and serve it back to us in the form of super-targeted ads. Moreover, most smaller-scale individual creators haven’t been able to convert ads into a stable

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