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Multicoin Capital: The Web3 Growth Stack - Multicoin Capital

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We’ve become increasingly interested in a category of innovation that we’re internally calling the Web3 Growth Stack—i.e., the tools that product managers and marketers use to acquire, engage and retain customers using web3 technologies.

writing The Web3 Growth Stack by Shayon Sengupta & John Robert Reed January 11, 2023 | 15 minute read We’ve become increasingly interested in a category of innovation that we’re internally calling the Web3 Growth Stack—i.e., the tools that product managers and marketers use to acquire, engage and retain customers using Web3 technologies. In Web2, the growth stack consists of a plethora of tools, platforms, and analytics systems designed to help product and marketing leaders augment growth. These tools enable structured processes around user acquisition, measuring retention and engagement, and

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