What Is the Point of Threads, Zuckerberg’s ‘Twitter Killer’? - ArtReview
The much-garlanded new site presents digital life as an institutionalised nonplace, where conversation is meant to be frictionless and circulate as an end in itself
The much-garlanded new site presents digital life as an institutionalised nonplace, where conversation is meant to be frictionless and circulate as an end in itself On 5 July, Meta launched Threads, Instagram’s Twitter deepfake, and millions of Instagram users duly installed it, porting over their existing credentials and no doubt overtaxed attention spans to yet another feed. Why they did this remains unclear, given that Twitter and a host of other copycat microblogging apps already exist. Did they see Threads advertised on their Instagram and think it was a fashion app? Did the endless amoun
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