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Two Words

swyx.io · 1,862 words · saved by 1 readers

The best way to sell to, brand, persuade, or inspire people is to condense your idea down to Two Words.

Two Words The Secret of Viral Ideas swyx 2020-01-25 The Power of Two Words I've been observing a pattern in marketing and microcopy. I'm not sure if it's a McLuhanite product of our times, or if it is a truth that has always been with us ( Carpe Diem? ). But it exists, and it is powerful, and once you see it you will see it everywhere: The best way to sell to, brand, persuade, or inspire people is to condense your idea down to Two Words . That's it, that's the idea. Everything down to Two Words. Even the idea of Two Words. Table of Contents The Law of Two Words Every idea attempts to condense

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