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Rethinking paywalls - by Brian Morrissey - The Rebooting

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Subscriptions aren't a business model

Rethinking paywalls Home Posts Rethinking paywalls Rethinking paywalls Apr 20, 2022 • 2 min read Publishers are the guardians of user data. By ensuring that it is protected, publishers and advertisers regain their central place in the process of discovering, planning for and activating audiences. Permutive ensures that every targeted ad impression, from open auctions to direct, is based on consented, non-PII, directly-sourced data. Permutive’s guide to the future of digital advertising in a privacy-first world explores how advertisers and publishers can build and scale first-party data safely

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