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Farmers Didn’t Invent Tractors. They Were Busy Farming. – Ben Casnocha

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There's a cliche in innovation / entrepreneurship which says, "Scratch your own itch." That is, solve problems that you know really well. Choose markets you know really well.But a lo…

There’s a cliche in innovation / entrepreneurship which says, “Scratch your own itch.” That is, solve problems that you know really well. Choose markets you know really well. But a lot of innovation doesn’t come from the people who know the industry the best. That’s because the closer you are to how something works now , the harder it is to imagine a new and better way of doing things. In pondering why millions of dentists haven’t been able to figure out that flaxseed oil helps your gums, Seth Roberts channels Jane Jacobs in this excellent observation : For

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