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Splash No. 157 - Parasocial

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Subscribe Past Issues RSS Translate View this email in your browser Parasocial Despite the fact that I spend most of my days traipsing around San Francisco, I still manage to learn new things. Recently, I stumbled upon the term “parasocial relationships,” which are the one-sided relationships that an audience or consumers feel that they have with the entertainers they watch, the characters that they love, the writer of the weekly newsletter that comes out on Thursdays at 11AM ET that they lovingly read without fail. I never thought about it before, but parasocial relationships have been some of the most important to me in certain times — feeling connected to my favorite YouTubers when I felt completely alone, resonating with my favorite artists who seemed to understand exactly how I felt through their music. In my own life, I’ve been realizing that there’s a nonzero amount of people that have some level of a parasocial relationship with me, through this newsletter or my tweets or

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