✳flâneur — a map of the web's best reading

Twitter's 'Relatable Content' Machine - The Atlantic

theatlantic.com · 1,900 words · saved by 1 readers

We’re more predictable than we thought.

Here’s a very popular tweet: “ she’s a 10 but she cries on her birthday every year .” Solid. Concise. I can see why people would relate to the sentiment. Who doesn’t want to think of themselves as hot? And further, who doesn’t already think of themselves as emotionally complicated enough to shed a tear on a day that is supposed to be happy? Nearly 246,000 accounts liked this tweet, and I have no problem with that. There’s a whole universe of big accounts that post content like this—little snippets of language with mass appeal. They often regurgitate the same messages. That “she’s a 10” tweet w

Explore this link on the map →

related reading