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The Slow Death of Authenticity in an Attention Economy | Cory Zue

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It wasn’t when Elon Musk bought it, or during the mass firings, or the bluecheck fiasco, or the rebrand to X, or any of the other politically-obvious times that many people decided to give up on it. No, I was a Twitter optimist for a long time. But somehow, somewhere over the last few months, my positive outlook on the platform has slowly eroded away. As I—ironically—spend as much time as ever scrolling through my feed—I find myself more and more annoyed, jealous, outraged, yes, but mostly just… bored. And what’s funny is that the content is more “engaging” than ever. My feed is full of posts that have obviously had more effort put into it than most of what I used to see. Megathreads about AI, thoughtful, longform narratives that could have been blog posts, carefully curated images, and super-positive business updates. It’s mostly engaging stuff. And therein, I think, lies the problem. The content I now see on Twitter is content that has been designed to be seen on Twitter. Tweeting ha

Oct 27, 2023 - 4 min read How I wish people used Twitter versus how they seem to be doing it lately. I’m not quite sure when I started feeling uncomfortable with Twitter. 1 It wasn’t when Elon Musk bought it, or during the mass firings, or the bluecheck fiasco, or the rebrand to X, or any of the other politically-obvious times that many people decided to give up on it. No, I was a Twitter optimist for a long time. But somehow, somewhere over the last few months, my positive outlook on the platform has slowly eroded away. As I—ironically—spend as much time as ever scrolling through my feed—I fi

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