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Ideas are just a multiplier of execution | Derek Sivers

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It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea. Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. Explanation: To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000. That’s why I don’t want to hear people’s ideas. I’m not interested until I see their execution. I've only ever had to sign NDA's for dreadful ideas..! Over-Preparation + toil = opportunity best Phil shut up and just do it, right? Don't want to make a brilliant execution on an awful idea! -$10,000,000!!! Sometimes executing an idea might be a money disaster, but you continue. Brilliant. ... and you can't divorce your intentions from the business model. People will measure idea according to what they THINK your intentions are or should be. Usually, measur

It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea. Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. Explanation: AWFUL IDEA -1 WEAK IDEA 1 SO-SO IDEA 5 GOOD IDEA 10 GREAT IDEA 15 BRILLIANT IDEA 20 NO EXECUTION $1 WEAK EXECUTION $1000 SO-SO EXECUTION $10,000 GOOD EXECUTION $100,000 GREAT EXECUTION $1,000,000 BRILLIANT EXECUTION $10,000,000 To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The mo

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