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We Need to Talk About Trader Joe’s | TASTE

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go April 1, 2024 We Need to Talk About Trader Joe’s By: Adam Reiner Illustration: Ruby Ash Behind the bubbly cashiers in Hawaiian shirts, craveable snacks, and bargain-basement prices are questionable business practices that have many food brands crying foul at the company’s blatant and aggressive copycat culture. Chitra Agrawal doesn’t want to talk about Trader Joe’s anymore. She vividly remembers the deluge of direct messages she received from customers on her company’s social media accounts in the summer of 2021. Is this you guys? You got into Trader Joe’s?! The response was overwhelm

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