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Upending the “Hierarchy of Taste” | by inHouse | Medium

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by Aaron Arizpe

Upending the “Hierarchy of Taste” by Aaron Arizpe inHouse 5 min read · Nov 5, 2019 -- Listen Share In the entrepreneurial realm, there can be a sea of difference between ideation and action. As a startup ourselves, we felt we should shine the light on some people we see bravely navigating those waters. And in that spirit, we start with a profile of our friend Jenny Gao, a Chengdu-born techie turned chef turned culinary entrepreneur who last year launched the highest-grossing craft food campaign ever on Kickstarter. Her company, Fly by Jing, is doing great things in the consumer packaged goods

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