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Estimating Customer Lifetime Value on the Lakehouse | Databricks Blog

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Estimating Customer Lifetime Value | Databricks Blog Skip to main content In Driving Digital Strategy , Dr. Sunil Gupta points out that “20% percent of your customers account for 200% of your profits.” The implication of this figure is that some customers are costing you more than they return. While the exact ratio may vary by business, it is crucial that retail and consumer goods organizations identify high-value customers, cultivate long-term relationships with them, and attract more customers of this caliber, while limiting their investments in customers from whom they are not likely to see

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