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Post at 11.21, on Saturday 22 Jan 2011 (Interconnected)

interconnected.org · 429 words · saved by 1 readers

Posted on Saturday 22 Jan 2011. 421 words, 5 links. By Matt Webb.

11.21, Saturday 22 Jan 2011 Link to this post Google appears to have a problem with its search results this month. They're filled with rubbish, and people are beginning to notice. Google acknowledge the problem. What I hadn't realised is that many of the rubbish results come from a small group of companies. Each of these companies is a "content farm" -- they identify what people are searching for online (eg, "winter tires") and then write articles relevant to that topic (eg, how to put snow tires on your car). Then they sell ads around those articles, and collect money. The biggest of these co

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