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Why Google becoming TikTok matters

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You’ve already been warned before. But after last week’s news, I thought I’d say it once more for those in the back. ALL MEDIA IS BECOMING SOCIAL. Last week Google announced changes to its search and maps to feature more images and video in search results. The updates are designed to account for massive shifts in how people (especially younger generations) are searching for information online these days. But I just about spit my coffee on my phone when I read an article from WIRED that stated the following: “One of Google’s changes will bring a feature called Exploration to the Google mobile app. It displays search results in a continuous scroll of tiles showing photos and videos that more closely resembles a social media feed than a list of links.” More closely resembles a social media feed? That’s putting it mildly. This new Exploration feature IS a social media feed! Not only will search results include more visual, experiential media, but much of this media will be videos scraped d

Why Google becoming TikTok matters Home Posts Why Google becoming TikTok matters Why Google becoming TikTok matters One of the most enduring digital designs of your lifetime is dying. Here's why it matters and what it means moving forward. Tom Miner Oct 7, 2022 You’ve already been warned before . But after last week’s news, I thought I’d say it once more for those in the back. ALL MEDIA IS BECOMING SOCIAL. Last week Google announced changes to its search and maps to feature more images and video in search results. The updates are designed to account for massive shifts in how people (especially

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