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Revitalizing Japan’s Food Industry Through Design and Software

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fudoloop, a communication tool that provides up-to-date production information from farms, boosting profitability for both producers and agricultural wholesalers. fudoloop, a communication tool that provides up-to-date production information from farms, boosting profitability for both producers and agricultural wholesalers. In recent years, due to shifts in Japan’s demographics, the food industry has faced challenges such as a decrease in market size and a shrinking number of producers. As a result, social impact opportunities abound in this field. When Japanese software company NJC (Nippon Jimuki Co. Ltd.) approached IDEO seeking to identify new business opportunities that would build on the company’s core strengths, the food and agriculture industry rose up as a promising area of focus. NJC is a well-established software company that has spent over 50 years helping to build backend business systems for small to medium enterprises. NJC works across healthcare, retail, and food and bev

Revitalizing Japan’s food industry through design and software Say hello Home / Design services / Case studies Revitalizing Japan’s food industry through design and software Nippon Jimuki Co. Ltd. Redefining the “middleman” role of produce wholesalers in Japan. I learned firsthand that innovation doesn’t require amazing cutting-edge technology. Innovation happens when simple, human-centric ideas are brought together. Kenichi Sato CMO at Nippon Jimuki Co.,Ltd. In recent years, due to shifts in Japan’s demographics, the food industry has faced challenges such as a decrease in market size and a s

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