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Omotenashi in Product Design | AllAboutLean.com

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In Japan, there is omotenashi. In its basic translation, the word means hospitality. But even in Japan, it means something else: it is the aim for perfection with a customer. This idea can be extended to product design, aiming for a product that gives the customer a perfect experience. The word omotenashi is written in Japanese as おもてなし or less commonly as お持て成し. It translates as hospitality; reception; treatment; service; or entertainment. However, as we will see later, the English translation doesn’t quite do justice to its meaning. The word is centuries old, first used in the Heian period (794–1185), when the tea ceremony became popular. Hence, it is often used in connection with the tea ceremony. The simple translation of hospitality loses a lot of its original meaning. In my experience, most Japanese often strive for perfection, regardless what they do – from fancy tasks like designing a car to menial tasks that most of us would consider a bother. Omotenashi represents this strivi

In Japan, there is omotenashi . In its basic translation, the word means hospitality. But even in Japan, it means something else: it is the aim for perfection with a customer. This idea can be extended to product design, aiming for a product that gives the customer a perfect experience. The Word Omotenashi The word omotenashi is written in Japanese as おもてなし or less commonly as お持て成し. It translates as hospitality; reception; treatment; service; or entertainment . However, as we will see later, the English translation doesn’t quite do justice to its meaning. The word is centuries old, firs

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