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Most-advanced-yet-acceptable principle meets digital product innovation | by Liwei Yu | UX Collective

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As a product designer, you’ve probably have learned Raymond Loewy from the textbook and his influence on physical product design. Also…

Most-advanced-yet-acceptable principle meets digital product innovation Liwei Yu 5 min read · Jun 7, 2020 -- Listen Share As a product designer, you’ve probably have learned Raymond Loewy from the textbook and his influence on physical product design. Also, you might not be a stranger to his MAYA principle — Most Advanced Yet Acceptable. In his word, it would be: “To sell something surprising, make it familiar; to sell something familiar, make it surprising.” — Raymond Loewy The principle originates from product design but I have seen many of my friends who works in the sales and marketing ind

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