Using the MAYA Principle for Effective Communication | Seer Interactive

The MAYA Principle can be borrowed from industrial design to allows for easier communication and better understanding among groups.

What It Means to Know Your Audience George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place.” We talk about knowing your audience in search, but it goes for just about everything. If you want to help someone learn a new skill, product, or concept, you must first understand the person’s present skill level within that given topic. We learn the alphabet before we learn how to spell words for a reason. Raymond Loewy (1893-1986), also known as ‘The Father of Industrial Design,’ gave the world many famous designs, including the Coca-Cola bo

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• Dhvani Patel

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