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Metric fixation - Wikipedia

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Metric fixation refers to a tendency for decision-makers to place excessively large emphases on selected metrics. In management (and many other social science fields), decision makers typically use metrics to measure how well a person or an organization attain desired goal(s). E.g., a company might use "the number of new customers gained" as a metric to evaluate the success of a marketing campaign. The issue of metric fixation is said to arise if the decision maker(s) focus excessively on the metrics, often to the point that they treat "attaining desired values on the metrics" as a core goal (instead of simply an indicator of successes). For example, a school may want to improve the number of students who pass a certain test (metric = "number of students who pass"). This is based on the assumption that the said test truly can evaluate students' ability to succeed in the real world (assuming there already is a good definition of what "success" means). If the said test fails to evaluate

Metric fixation - Wikipedia Jump to content From Wikipedia, the free encyclopedia Tendency for decision-makers to place excessively large emphases on selected metrics Metric fixation refers to a tendency for decision-makers to place excessively large emphases on selected metrics . In management (and many other social science fields), decision makers typically use metrics to measure how well a person or an organization attain desired goal(s). E.g., a company might use "the number of new customers gained " as a metric to evaluate the success of a marketing campaign . The issue of metric fixation

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