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How the Barbie Movie Was Made: Greta Gerwig and Artisans Tell All

thewrap.com · 1,613 words · saved by 1 readers

It made no sense to hire an indie director to make a movie about a doll, but Greta Gerwig and her crew provided $1.5 billion reasons why “Barbie” was a very good idea. Greta Gerwig didn’t always think that “Barbie” was going to be made, and maybe that’s why the movie turned out to be so weird, so subversive and so successful. Long before the film’s grosses neared $1.5 billion, it was just an idea that didn’t make a lot of sense to the onetime indie actress whose directorial career was on a hot streak with “Lady Bird” and “Little Women.” And maybe the fact that it didn’t make a lot of sense and that star Margot Robbie had brought her the idea at a time when the movie business was reeling was a reason to take a shot at turning Mattel’s toy franchise into a film. “It’s an object,” Gerwig said. “It’s a doll. There’s no character, no story. The very nature of Barbie is that it’s a toy to be projected onto. We would have to invent a character and a story that felt somehow part of it but had

How the Barbie Movie Was Made by STEVE POND and KRISTEN LOPEZ It made no sense to hire an indie director to make a movie about a doll, but Greta Gerwig and her crew provided $1.5 billion reasons why “Barbie” was a very good idea. Greta Gerwig didn’t always think that “Barbie” was going to be made, and maybe that’s why the movie turned out to be so weird, so subversive and so successful. Long before the film’s grosses neared $1.5 billion, it was just an idea that didn’t make a lot of sense to the onetime indie actress whose directorial career was on a hot streak with &#8

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