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The Nature and Origins of Mass Opinion

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The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by which individuals form and express political opinions and the implications this has for public opinion research. The book has been called "the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy."Zaller argues that public opinion is heavily influenced by exposure to elite discourse on political matters. He attributes variation in political attitudes between individuals to individual-level differences in receptivity to this discourse, in terms of political awareness (i.e., does an individual receive political messages from elites?) and concordance with prior beliefs (i.e., do the messages received conform to an individual’s basic political values?).

The Nature and Origins of Mass Opinion - Wikipedia Jump to content From Wikipedia, the free encyclopedia 1992 book by John Zaller The Nature and Origins of Mass Opinion Author John Zaller Language English Publisher Cambridge University Press Publication date 1992-08-28 Pages 381 ISBN 978-0-521-40786-1 Online Computer Library Center number</span>"}]]}'>OCLC 25050973 Dewey Decimal 303.3/8 20 Library of Congress Classification</span>"}]]}'>LC Class HM261 .Z35 1992 The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by wh

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