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Considering a Big Change? Go for It, Says Evidence From 20,000 Coin Flips - The Atlantic

theatlantic.com · 845 words · saved by 1 readers

Steven Levitt, an economist and the co-author of "Freakonomics," studied what happened when people made major life decisions based on random chance.

Steven Levitt, the University of Chicago economist who co-authored the book Freakonomics: The Hidden Side of Everything , says he’s long been fascinated by the social pressure against quitting, whether that means quitting a project, a job, or a marriage. “Behavioral biases tend to push the idea of not quitting, because you get the pain up front but the benefits down the road,” Levitt says. So he was excited, he says, to do a “very different kind” of research project, one that infiltrates people’s everyday lives and examines what is most important to them. Most academic research is based on a g

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