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Web3 is a Loyalty Program (and You Should be Excited) | t2.world

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How does it make sense that Starbucks, a multinational corporation that sells a commodity (coffee) with cheaper and higher quality, readily-available substitutes, has one of the most loyal customer bases in the world? And why is Starbucks, of all companies, investing in a blockchain-enabled version of Starbucks Rewards called Starbucks Odyssey? Starbucks recognizes its business success is rooted in customer loyalty. For Starbucks, loyalty lies less in the coffee itself and more in the customer relationships managed through Starbucks Rewards: Over the last few months, the consumer crypto community has taken notice of the importance of loyalty programs and onchain points as Starbucks did back in September 2022 when they announced Starbucks Odyssey. Apps like Rainbow Wallet have launched their own points programs - as app builders, onchain communities, and protocols alike all try to make sense of what the new “points meta” means for them - and what they mean for the future of ERC-20 token

Web3 is a Loyalty Program (and You Should be Excited) | t2.world Close modal Notifications You’re all caught up! We'll let you know when there’s something new. Close modal No recent search history Web3 is a Loyalty Program (and You Should be Excited) Bradley Freeman Feb 5, 2024 11 min read 622 t.p. 9 Here are 3 facts most people don’t know about Starbucks: Starbucks generated $33B in gross revenue from 33,000 stores globally in 2023 Starbucks sells 8 million cups of coffee every day, on average 20% of Starbucks customers visit a Starbucks over 16x per month How does it make sense that Starbuck

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