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Dissecting the Points Meta: Best Practices for User Loyalty – Variant

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Recently, we hosted a fascinating discussion about loyalty and points programs at the Variant office. The conversation covered best practices from the web2 loyalty space and how they could be cross-pollinated to crypto; the distinction between points and tokens; what kind of rewards and redemption experiences users care about; and whether to put points onchain. Attendees included a mix of crypto founders across consumer, DeFi, and infrastructure; web2 loyalty experts who have designed programs for American Express, Delta, and other companies; and our Chief Legal Officer Jake Chervinsky. Below, Jake and I share some of the takeaways from that conversation: Points as a tool to move users up the loyalty ladder Loyalty programs are ubiquitous in the offline and web2 worlds. Many companies spend millions on consultants to design them. Despite that, most programs are ineffective in engendering deeper loyalty. Best practices are still developing, leaving a lot of room for creativity and impro

Dissecting the Points Meta: Best Practices for User Loyalty – Variant Dissecting the Points Meta: Best Practices for User Loyalty Takeaways from a recent conversation hosted by Variant February 14, 2024 by Li Jin , Jake Chervinsky --> Recently, we hosted a fascinating discussion about loyalty and points programs at the Variant office. The conversation covered best practices from the web2 loyalty space and how they could be cross-pollinated to crypto; the distinction between points and tokens; what kind of rewards and redemption experiences users care about; and whether to put points onch

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