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The Battle for the Checkout

britatberkeley.medium.com · 5,646 words · saved by 1 readers

Intro

The Battle for the Checkout Michael Jenkins 23 min read · Feb 4, 2021 -- Listen Share Intro The checkout page is one of the most fought over spaces in e-commerce due to its high value. Companies not only want to be used as the payment method for the completion of a transaction, but they fight over the data that they can acquire through facilitating the transaction through their ecosystem. After all, data is the new oil. Historically and across many industries, a lack of physical space has caused someone to try and capture this scarcity and monetise it. Think real estate. Think ad space. Will t

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