✳flâneur — a map of the web's best reading

The Current State of Checkout UX - 18 Common Pitfalls & Best Practices – Articles – Baymard Institute

baymard.com · 4,566 words · saved by 1 readers

After e-commerce sites have invested vast resources in “first in mind” strategies, Pay Per Click campaigns, beautifully crafted homepage imagery, perfect category taxonomies, faceted search logic, etc., it seems almost unbearable that 69% of users — after having added items to their cart — then choose to abandon their purchase. During Baymard’s 12 years of large-scale checkout usability testing we have also consistently found the checkout design and flow to frequently be the sole cause for users abandoning their cart during the checkout flow. Our Checkout UX benchmark database now contains 37,200+ checkout site elements that have been manually reviewed and scored by Baymard’s team of UX researchers (embedded below), with 19,295 best- and worst-practice examples from the top-grossing e-commerce sites in the US and Europe (performance verified). In this article we’ll analyze this dataset to provide you with the current state of e-commerce Checkout UX, and outline 18 common design pitfall

Checkout UX Best Practices 2025 – Baymard Institute Baymard Institute Product Solutions Industries Benchmark Your UX Performance How does your UX performance stack up against industry leaders and competitors? UX Audit Resources Pricing Log In Contact Sales Sign Up for Free UX Articles Checkout UX 2025: 10 Pitfalls and Best Practices Kathryn Reeves Senior UX Researcher Updated Nov 25, 2025 , Published Nov 13, 2024 Key Takeaways Our latest Checkout UX benchmark shows that most ecommerce checkouts have substantial room for improvement A poor Checkout experience risks users abandoning their cart a

Explore this link on the map →

related reading