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How to do product positioning | Evan Conrad

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If you've stumbled upon this page and need social proof as to why you should read it, here's what other folks think: Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work that's internally coherent (hopefully) and can be used to derive the right advice yourself! Since I work on software mainly used by developers, I wanted something that worked at the crazy-zoomed-in level like "what should the parameters of this function be" but could scale out to larger business objectives like "who should we sell this to." Most of this is based on a model I first saw proposed by Cheng Lou and likely other sources I can't quite place but have likely influenced my thinking through osmosis. Table of Contents All products live in the Abstraction Chain. Products at the base of the chain are more powerful, but are more complex, and therefore less useful. The farther

If you've stumbled upon this page and need social proof as to why you should read it, here's what other folks think: One of, if not the best article on the topic of product positioning. - Hiten Shah (@hnshah) September 4, 2023 Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work that's internally coherent (hopefully) and can be used to derive the right advice yourself! Since I work on software mainly used by developers, I wanted something that worked a

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