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Against the Term "Creator" - by Max Nussenbaum

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It's gross, hacky, and the worst kind of corporate nonsense language. We can do better.

Against the Term "Creator" Jun 19, 2022 22 9 Share Art for Candy for Breakfast is by Gari Widodo One of the most dispiriting trends in modern-day internet culture is that so many ambitious and talented young people have voluntarily adopted the drab, unimaginative label of “creator.” The word—meaning, essentially, “people who make stuff on the internet”—has gone from nowhere to everywhere in under a decade. But it’s really a descendent of another piece of much older corporate-speak: “creative,” used as a noun. This unfortunate term emerged in the nineties to describe the type of person who, thi

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