Why Tech Bros Are Now Obsessed with Taste | The New Yorker
A.I. companies are attempting to hitch themselves to an aura of artisanality. But has the online ecosystem become so polluted that it has warped our ability to exercise taste at all?
Save this story Save this story You’re reading Infinite Scroll , Kyle Chayka’s weekly column on how technology shapes culture. With artificial intelligence continuing to dominate corporate strategies and news headlines, Silicon Valley has embraced a new buzzword, one that may feel too close to home for those already feeling embattled by automation. That word is “taste,” and in recent months it has become as much of a tech-world cliché as “disruption” was in the twenty-tens. The esteemed technologist Paul Graham posted on X , “In the AI age, taste will become even more important.” Koen Bok, a f
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