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Satisficing - The Decision Lab

thedecisionlab.com · 387 words · saved by 1 readers

Satisficing is a decision-making process in which an individual makes a choice that is satisfactory rather than optimal.

Satisficing The Basic Idea The Basic Idea Key Terms History People Consequences Controversies Case Studies Related TDL Content Sources Consequences Controversies Case Studies Related TDL Content Sources The Basic Idea Imagine that you want to purchase a television. There are certain criteria that you want your TV to meet: you want it to have Ultra HD, be at least 55” in size, and be a Smart TV. Even with that criteria in mind, there are hundreds of different available TVs you could purchase, which also means there is a vast amount of information you could obtain to make the best decision – but

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