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“strategy” is a sexy distraction. — Growthology

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Strategy is sexy, expensive, elite. It’s for smart people; influential people; sweatless, well-manicured, well-paid people. Alas, “strategy” as it is often described and desired doesn’t really exist. In the life of a team with a mission, there is doing and deciding. That’s it! That’s the list. All action on the team, even the CEO’s, should be doing or deciding. (You can think of deciding as a form of doing and fuel for doing. If you don’t believe me, think on time you’ve spent on a team with low “decision throughput” - not a lot of doing on those teams.) Often I encounter a line of thinking (and fall prey to it myself) that conjures “strategy” as a potent and ethereal third sphere, floating somewhere above doing and deciding. It is the realm of spellcasters. Genius resides there. Paydays are higher; work is easier; the things you’re rewarded for in most college and graduate school programs (nuance, jargon, arguments) carry weight. So when someone on my team says they want to talk strat

“strategy” is a sexy distraction. Sep 20 Written By Eric Parrie (part 1 of several) Strategy is sexy, expensive, elite. It’s for smart people; influential people; sweatless, well-manicured, well-paid people. Alas, “strategy” as it is often described and desired doesn’t really exist. In the life of a team with a mission, there is doing and deciding. That’s it! That’s the list. All action on the team, even the CEO’s, should be doing or deciding. (You can think of deciding as a form of doing and fuel for doing. If you don’t believe me, think on time you’ve spent on a team with low “ decision thro

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