OW #1: "The Branding of Bodies" by Ruben Pater • Buttondown
In his new book CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape From It (available at Valiz Publishers, Dutch designer and writer...
July 5, 2021 OW #1: "The Branding of Bodies" by Ruben Pater In his new book CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape From It (available at Valiz Publishers , Dutch designer and writer Ruben Pater uses accessible language and striking visual material to dissect the complex relationships between graphic design and capitalism. Here, we publish, with permission of the author, a shortened version of the chapter 'The Designer as Brander'. "Iron instruments fashioned into rather simple printed type became tools of torture." — Simone Browne, author and educator From the
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