Reciprocity as a Business Model - by Richard Pickering

What motivates people to pay for services they receive?

Reciprocity as a Business Model What motivates people to pay for services they receive? Richard Pickering Mar 14, 2022 7 2 1 Share It is a truism that in order to make money, you need to demand it in return for something else. Granted, sometimes valuable products are free. But, as the saying goes, if the product is free then you are the product. There are very few founders, operators, or investors who would consider offering a service where payment is an appreciated bonus instead of a necessary precondition. Yet in spite of this, there is a small subset of modern companies that do pursue such

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