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How Music Helped Apple Become the Most Valuable Company in the World - Trapital

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Today’s episode and memo are about Apple and its role on music. Apple’s been the most influential company in music in the 21st century, and music was the key driver in Apple’s comeback. This was a fun deep dive with friend of the pod, Zack O’Malley Greenburg. I could write a whole book on this topic, but I’ll share a few highlights below from our show on Apple. You can listen to the episode here or read highlights below. In 1997, Steve Jobs made his famous comeback to a company in shambles. Apple’s market cap had declined 80% from 1992 to 1997 to a low of $2.3 billion. While Microsoft’s Bill Gates and Steve Ballmer danced up a storm to celebrate their wins, Apple’s leadership, strategy, and product lines were all over the place. Jobs had two initial goals: improve the software and simplify the products. On the software side, Apple launched Mac OS X and eventually acquired SoundJam MP, a Mac-based mp3 player. This is when Napster, peer-to-peer file sharing, and digital music were taking

How Music Helped Apple Become the Most Valuable Company in the World Summit 2026 Partners Follow Home About Insights Partners Invest Summit Subscribe Gain insights from music, media, and culture Trapital's free memo keeps you ahead of the trends that start in music and shape the business world. Get the Free Memo Seen In: ​ ​ October 20, 2023 Episode How Music Helped Apple Become the Most Valuable Company in the World Various sources. For specific credits, please contact us. Powered by RedCircle Listen to presented by Dan Runcie A breakdown on Apple’s role and influence in music, from iPods to

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