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The Apple Paradox Makes Apple a Dead Player - by Samo Burja

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The company that shifted paradigms in personal computing is now too valuable to be run by a live player. The current CEO Tim Cook stewards Apple’s legacy for profitability above innovation.

The Apple Paradox Makes Apple a Dead Player The company that shifted paradigms in personal computing is now too valuable to be run by a live player. The current CEO Tim Cook stewards Apple’s legacy for profitability above innovation. Samo Burja Aug 23, 2023 30 3 Share An iPhone in 2019. Photo by Cullen Steber. Source . With a market capitalization of $2.8 trillion as of August 2023, Apple is the most valuable company in the world by a considerable margin. 1 Reaching yearly earnings of $112 billion, it is also the most profitable company in the world, with the exception of the Saudi state-owned

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